This article explored how memes have become a significant part of online culture, serving as a means of self-expression, social connection, and identity formation. It discussed the positive aspects of memes, such as fostering community and challenging societal norms. However, it also highlighted the negative consequences of memes, including cyberbullying and the spread of misinformation. 

This article delved into the academic study of memes, known as memeology. It outlined various methods used to analyze memes, including content analysis, discourse analysis, and network analysis. The article also examined specific case studies of popular memes and discussed the future of meme research. 

The Memeology library in Geneva is a unique center for the study of memes and digital culture. With a vast collection in the Memeology catalog, it offers resources on how memes influence society, from entertainment to politics. Studying Memeology helps us understand memes' impact on social, psychological, and cultural dynamics. The library also hosts workshops and top memes analysis sessions, making it an essential resource for enthusiasts and researchers alike.